19 February 2017 – Amman:  Samsung Electronics, the global technology giant and partner of the International Olympic Committee (IOC), and Generations For Peace, the only peace-through-sport organisation officially recognised by the IOC, today renewed their Peace Through Sport partnership for the tenth consecutive year, supporting youth leaders across the Levant region.

Samsung Electronics Levant is supporting Generations For Peace programmes engaging youth in schools and youth centres in Jordan, Palestine and Lebanon as part of Samsung’s globally-respected Corporate Social Responsibility (CSR) programme and their commitment towards supporting education and health.

at16-dead-sea-d5_gfpsprtsart-6Emphasising Samsung’s pledge to support peace-building and conflict transformation efforts in the Levant region, Mr Changsup Lee, President of Samsung Electronics Levant, stated:

“It is important now more than ever to focus on vulnerable communities and especially to support youth in school and out of school to ensure they have the resilience to cope with increasing challenges. Finding ways to work together and build social cohesion are essential to peaceful society, and Generations For Peace programmes and their innovative sport and arts activities have proven their impact and sustainability. We are extremely proud that, after ten years of partnership together, Generations For Peace is now ranked #34 in the Top 500 NGOs in the World. That’s a powerful testament to their success.”

HRH Prince Feisal Al Hussein, IOC Member and the Founder and Chairman of Generations For Peace, added:

“We are delighted that, through ten years together, our valued partnership with Samsung continues to go from strength to strength, using the power of sport and arts activities to promote values of youth leadership, community empowerment, active tolerance, and responsible citizenship in communities most in need. Samsung’s commitment to these communities is a great example of corporate social responsibility, delivering impressive measurable results. Our programmes across the Levant region are growing significantly and together with Samsung, we are able to scale-up and extend our positive impact to reach more schools and youth centres than ever before.”at16-dead-sea-gala-dinner_61

Generations For Peace programmes supported by Samsung are using carefully-facilitated sport and arts-based activities as an entry point to engage children, youth and adults, to transform relationships, build resilience, reduce violence, and strengthen social cohesion in vulnerable communities.