Ruba Abu Zughod

Senior Communications Officer

Ruba joined Generations For Peace in 2022 as a Communications Officer and was promoted to the role of Senior Communications Officerin 2023.

In her role, Ruba focuses on creating innovative and engaging Arabic communications and quality content. Her work fosters knowledge sharing and strengthens stakeholder engagement. She excels at crafting human-centric stories to drive positive behavioral change across diverse target audiences. Ruba also plays a crucial role in leading and contributing to communication-focused programs and supporting volunteers in their participation in media-related programmes.

Ruba holds a bachelor’s degree in Applied English from the University of Jordan and brings extensive experience in marketing, advertising, and public relations since 2011. Before joining Generations For Peace, she served as a Senior Copywriter at Bidaya, a 360 degree marketing agency, for nearly seven years, contributing to high-profile events such as WEF MENA (2017), Amman Design Week, Jordan Food Week, and the EY Jordan Entrepreneur of the Year Program (2016-2019).

In addition to her professional commitments, Ruba actively volunteers as a Communications Committee Member at Atfaluna, a local non-profit organization dedicated to providing medical care for underprivileged children.

Outside of work, Ruba enjoys spending quality time with her nieces and nephews, playing the oud, and reading.