Sally joined Generations For Peace in December 2019 as the Communications Specialist. In this role, she supports on implementing GFP’s communications strategy,leads on several projects and develops content and material to support various needs. In addition, she is also responsible for liaising with the media and maintaining strong relationships in order to help increase the visibility of GFP.
Originally from Jordan, Sally completed her undergraduate studies at the American University in Cairo, graduating with an Honours Degree with a major in Integrated Marketing Communications and a minor in Business Administration.
Sally has over four years of experience in the marketing and communications fields. Before joining GFP, Sally worked as the Cluster Marketing Communications Manager for the Jordan Marriott Hotels, where she was responsible for leading on everything related to marketing, public relations, branding, and social media. She also has experience working as the Cluster Marketing Communications Executive for the Jordan Marriott Hotels and served as the Head of the Communications Committee for the Jordan Business Council, a council responsible for all community service-related projects for hotels.
In her free time Sally loves travelling and reading. She enjoys adventure and has been skydiving, scuba diving, snorkelling, and parasailing.