4 July 2016 – Amman, Jordan: Samsung Electronics, the global technology giant and TOP Partner of the International Olympic Committee (IOC), and Generations For Peace, the only peace-through-sport organisation officially recognised by the IOC, today renewed their Levant region partnership for the ninth consecutive year.

Samsung’s support is helping Generations For Peace programmes to expand in Jordan, Palestine, Lebanon and Iraq, and forms part of Samsung’s globally-respected Corporate Social Responsibility (CSR) programme and their commitment towards supporting education and health.


Emphasising Samsung’s pledge to support peace-building and conflict transformation efforts in the Levant region, Mr Changsup Lee, President of Samsung Electronics Levant, stated:

“Our commitment with Generations For Peace is to support communities in this region who are facing very difficult challenges, to find ways to work together and build social cohesion. It’s about empowering youth to lead sport and arts activities benefitting their own communities. What impresses us about Generations For Peace is their focus on innovation, quality, impact and sustainability. As we enter our ninth year in partnership together, we are proud that Generations For Peace is now ranked 35th in the Top 500 NGOs, and is the highest-ranked peace-building NGO in the world. Together, Samsung and Generations For Peace are combining our passion and expertise to inspire the world and create a better future.”

HRH Prince Feisal Al Hussein, IOC Member and the Founder and Chairman of Generations For Peace, added:

“We are delighted our valued partnership with Samsung continues to go from strength to strength, using the power of sport and arts activities to promote values of youth leadership, community empowerment, active tolerance, and responsible citizenship in communities most in need. Samsung’s commitment to these communities is a great example of corporate social responsibility, delivering impressive results. Our programmes across the Levant region are growing significantly and together, we are able to have a positive impact in more schools and community centres than ever before.”

Generations For Peace programmes supported by Samsung are using carefully-facilitated sport and arts-based activities as an entry point to engage children, youth and adults, to transform relationships, build resilience, reduce violence, and strengthen social cohesion in vulnerable communities.