23 March 2015 – Amman: Samsung, the global technology giant and TOP Partner of the International Olympic Committee (IOC), today renewed their regional partnership with Generations For Peace, the only peace-through-sport organisation officially recognised by the IOC, for an eighth year.
Generations For Peace-NGO-Non-profit-HRH Prince Feisal-Jordan-2015-Contract-SamsungThe renewed commitment is founded on the shared values at the heart of the relationship, and the success of Generations For Peace programmes around the region, using unique sport-based games as a powerful vehicle for education, behaviour change and youth development. The support is part of the “Hope For Children” programme, Samsung’s globally-respected Corporate Social Responsibility (CSR) programme.
Expressing Samsung’s commitment to Generations For Peace, Mr. Bumsuk Hong, President of Samsung Electronics Levant said, “Since 2008, our partnership with Generations For Peace has been driven by our shared interest in social development through sport and education, and our shared focus on innovation, quality, impact and sustainability. We have been especially impressed with Generations For Peace’s recent ranking at #32 in the ‘Top 500 NGOs in the World’, and the results being achieved by empowering youth leaders and teachers to reduce violence, promoting tolerance and responsible citizenship in their communities and schools.”

HRH Prince Feisal Al Hussein, IOC Member and the Founder and Chairman of Generations For Peace, commented: “As our longest-serving partner, Samsung’s support is a wonderful example of an Olympic TOP Partner supporting our work at a regional level. In communities and schools, we are using sport to transform conflict and empower children, youth, and teachers. We are also using Samsung’s technology to benefit our programmes. Samsung and Generations For Peace are combining our passion and expertise together, to inspire the world and create a better future.”

Since 2008, Samsung’s support has been benefitting Generations For Peace programmes in Iraq, Jordan, Lebanon and Palestine, empowering volunteers to address local issues of conflict and violence in their own communities.